Friday, March 16, 2012

Cute Cat In A Tiny Jacket Stars In New Ad For Columbia Sportswear


Why is it that cats love sticking their paws in water bowls and hanging out in sinks - but absolutely hate getting wet? Columbia doesn't aim to answer that question in their "Great Moments of Trying Stuff" series - but we do find out just how cute a grumpy black cat can look while wearing one of their new waterproof jackets.

Also, before you send me angry comments about animal mistreatment, I'd like to point out that the shoot was supervised by the American Humane Association, who ensured that no animals were harmed. If you look carefully, it appears that the cat doesn't even really get wet!


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9 comments:

Anonymous said...

I find this commercial kind of adorable. I love when they're measuring the cat! :)

Jennifer Schmidt said...

This is hysterical! What wonderful and creative advertising!

Catsparella said...

@Anon Me too! Such an expressive kitty! :)

@Jennifer <3

Anonymous said...

LOL But it's a domestic shorthair, not an American shorthair. That is a pissy cat.

Tiffany said...

What a patient, well behaved cat. Rain or no rain, mine wouldn't put up with wearing a jacket.

Cat Chat With Caren And Cody said...

I guess I am way off base but I hated it. i felt bad for the cat whose tail was hanging out with the water pouring on it.

I also didn't like how the cat was portrayed as being mean...the stereotype of black cats being evil was continued. I was sent this video too to post and just didn't like it at all.

maybe i was being oversensitive but it really bothered me.

Karen of Ginger Cat Crafts said...

The cat NEVER got wet. The spray landed in front of him. You can see his fur stays dry throughout the commercial.

And he is a very well trained cat. Cute!

Anonymous said...

If you've massively inconvenienced a cat and not even demonstrated that it actually keeps him dry, what's in it for the cat?

wooden coat hangers said...

This is hysterical! What wonderful and creative advertising!

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