Friday, November 11, 2011

John St. Launches World's First Catvertising Agency

Acknowledging that the key to internet success is through felines, Toronto-based John St. ad agency has created a spot about the launch of the "world's first and only" Catvertising agency. Cut from the same cloth as Kittywood Studios, the company has vowed to create their own in-house cat production outfit, where they can crank out low-cost kitty vids based on the "Four Pillars of Creativity," including "Persuasion, Unignorable, Relevant, and Rememerable" (P.U.R.R.).

Although meant to be a parody, many of the ideas expressed in the clip aren't that far off. Including cats in commercials is often the key to a viral hit, and as Creative Director Stephen Jurisic truthfully laments, "Nobody wants to see ads anymore. They want cat videos."

Via AdWeek



meowmeowmans said...

OMC. That is such a brilliant parody! LOVE IT! :)

Prudence said...

We're still laughing, thanks!

Kitcaboodles said...

Haha love the hissing cat in the middle!
P.s. my copy of Awkward Family Pet Photos arrived yesterday... I've read it already!! :)

Nadbugs said...

I'm convinced. My account people will be calling.

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