Thursday, October 21, 2010

Hello Kitty Smart Car and Sanrio Small Gift Tour

As part of Sanrio's continuing 50th Anniversary celebration, they've just announced an exciting new partnership with Smart USA. The collaboration will allow you to customize your Smart fortwo car with either partial, or full vehicle wraps emblazoned with the image of Hello Kitty!

Janet Hsu, president of Sanrio, Inc. said through a press release:

"Our collaboration with smart USA allows fans to truly embrace the Hello Kitty lifestyle. This is the first time that Sanrio will offer a Hello Kitty car in the United States. The modern, environmentally-friendly features of the smart fortwo combined with supercute Hello Kitty designs deliver an exciting offering that responds to the demands of our fans for special edition lifestyle products."

While the Smart fortwo will set you back between $11,990 - $20,990, the wraps will cost an additional $1,700 to cover an entire vehicle, and $550 for a partial (2-door panels). The decals are made of 3M vinyl and come with a 3-year warranty. There are 22 designs and color combinations to choose from!

I don't know about you, but I can't wait to see one of these out in the wild. And it seems like my first opportunity will be at the Sanrio Small Gift Mobile Pop-up Tour that will be making its way across the country over the next few months.

In addition to the Smart cars, the Small Gift Tour will also feature 50 specially selected Sanrio items that are only available at Small Gift Events. The Sanrio blog recently posted this sneak peek at the Small Gift truck.

Retail giant Target is also participating in the celebration, by offering up a collection of exclusive Sanrio/Hello Kitty goods such as tees, lunch boxes, and iPhone cases.

Click here to shop the Target Sanrio store and here to see when the Small Gift Tour will be making its way to your hood!



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