Hip eyewear maker Warby Parker went to the dogs last April Fool's Day when they claimed to have designed a line of glasses for canines, but when it came time to release a real, French inspired collection for humans this summer, they opted to let the cat out of the bag.
To celebrate the release of The Auteur Collection, the brand commissioned a short film, inspired by "the ebullience and aesthetic of french new wave cinema." The cinematic clip stars Martine Langatta and Diego Ongaro, along with an adorable kitty who makes an appearance amid lingering shots of fancy eyeglasses and cheese.
Very nicely done, but may I make one tiny suggestion? Next time, they should consider casting Henri, le Chat Noir, who I'm sure would be more than happy to lend his own brand of feline existentialism.
(Thanks for the tip, Alison!)
Via Warby Parker