Fresh Step Unveils Knit Cat Hat To Benefit The ASPCA

Cat-Inspired Knit Hat

Fresh Step has once again teamed up with the ASPCA to help fill your closet with cat fashion for a good cause!

After collaborating with Kellie Pickler last year on a country music inspired cat sweater, the litter makers have switched their focus to a feline-themed accessory, in the form of a cat hat by Korean knitwear designer, Sunghee Bang. 

The chic popcorn knit cap is a subtle mix of black and grey, and features a striking pair of pointy ears that will keep you warm all winter. The limited edition hat is currently available from the ASPCA online store for $39.99, with 100% of the purchase price going to benefit the animal rescue and welfare organization.


AnnaLynne McCord and her cat, Buni

To lend a little star power to the proceedings, the hat will officially be unveiled this weekend by famous cat lover, AnnaLynne McCord, in Park City, Utah, where the "90210" actress will be in town to introduce the five finalists from the Fresh Step Catdance Film Festival competition.

Starting on Jan. 20, fans will be able to view all of the official cat video selections from the film fest online, and cast a ballot for their favorite to win $10,000. As an added incentive to participate, all voters will also have a chance to win prizes, including Fresh Step coupons, and the charitable chapeau.

Fresh Step Unveils Knit Cat Hat To Benefit The ASPCA

Catdance Film Festival Brings Kitty Clips To Park City

2012 has been a breakout year for online cat videos. 10,000 strong showed up to Walker Art Center's first ever Internet Cat Video Film Festival back in August, and Friskies cat food followed suit with their own Oscars-level search for the best online cat video of the year. Now, Fresh Step Cat Litter, purveyors of those coveted Paw Points, is raising the bar yet again, by launching a competition featuring art-house worthy original, scripted shorts that could take you all the way to the bastion of indie cinema, The Sundance Film Festival (well, kinda).

Five finalists will have to pack their most stylish snowbunny gear when they win a trip to see their film screened at The Catdance Film Festival in Park City, Utah on January 19. After the screening, fans will have a chance to vote on their favorite original cat short and the viewer's choice winner will receive a $10,000 prize. 


The Trials and Tribulations of Patrick Chesterfield II

To help get your creative juices flowing, the cat litter brand has commissioned their own original videos, including "The Trials and Tribulations of Patrick Chesterfield II." In it, a fluffy tuxedo cat with a British accent bemoans his life in captivity, in a clip that borrows heavily from the oeuvre of Henri, Le Chat Noir. 


A Cat In Love

Elsewhere, "A Cat in Love" tells the tale of a San Francisco feline who uses the Internet to maintain a long-distance relationship with his Japanese girlfriend, Momoko. Tissue box alert: this one just *might* bring a tear to your eye!

To submit your own video for the chance to win the trip and cash, visit the Catdance Film Festival site for more information.

Catdance Film Festival Brings Kitty Clips To Park City